Dr. Cindy Weisbart is a registered psychologist in Vancouver who recently expanded her private practice.
Cindy is focused on building an inclusive and welcoming practice, so she needed a website that would be warm and clear while also conveying all the relevant information prospective clients might need before deciding to reach out.
To properly represent herself and make it clear to prospective clients that she's working toward the most accessible practice possible—and that she is always open to feedback about how to make it more accessible—Cindy had a significant amount of copy for the site. The challenge was to organize the content in a way that's legible, logical and beautiful. We went with bright colours and clean shapes to add interest while differentiating the blocks of text.
Next came photos, shot on film down on the seawall near Cindy's new Broadway office, and finally I converted the finished website into a custom Wordpress Theme.